Sacred Taino Healing,

Role: Brand Guidelines, Logo, Website, Print and Collateral
Photography by Isabel Avila and Maria Jose Govea
I had the honor of collaborating with indigenous researcher, educator, and healer Irka Mateo to craft a brand identity for her healing practice that reflected her cultural heritage.

Through this collaboration, I partnered with Irka to identify colors and symbols that held deep meaning for her. We drew inspiration from her cultural background and her unique approach to healing, ensuring the brand identity authentically represented her practice.

The logo is an interpretation of "El Sol de Jayuya," a sacred symbol found in Taino petroglyphs. Representing the sun, it holds significance for the Taino people, symbolizing strength, health, and longevity.