Spotter Studio,
Vidsummit Experiential
Role: Graphic and Experiential Designer
Agency: Hook
Creative Director: Cheri Wang
Design Director: Amber Magee
I collaborated closely with Spotter Studios and the team at Hook to develop an immersive Genius Bar-style lounge at VidSummit 2024, where attendees could engage in personalized demos of Spotter Studios.
My design responsibilities included developing intial sketches to visualize the space, ensuring it aligned with Spotter Studio’s new brand identity. I designed all graphic elements, including wayfinding signage and branding materials. I also made strategic decisions regarding fabrication design and furniture sourcing to ensure brand cohesivity throughout the lounge.
My design responsibilities included developing intial sketches to visualize the space, ensuring it aligned with Spotter Studio’s new brand identity. I designed all graphic elements, including wayfinding signage and branding materials. I also made strategic decisions regarding fabrication design and furniture sourcing to ensure brand cohesivity throughout the lounge.
