Animated by Vanessa Maia
Amazon,
Holiday Display Ads
Role: Lead Designer, Storyboarding
Agency: Hook
Client: Amazon
In close collaboration with the Amazon marketing team and adhering to Amazon's 2023 holiday style guide, I partnered with the team at Hook to create a series of playful and engaging video ads that highlight the vibrant colors, festive textures, and alluring gifts that define the holidays.
My role on this project involved storyboarding each ad to ensure a cohesive narrative and a seamless integration of Amazon's festive branding elements. With a focus on flexibility, I developed a modular design system that could effortlessly adapt to various narratives, including last-minute gift-giving, gifts under $25, and holiday deals.
These Holiday Video Display Ads were strategically deployed across the Amazon DSP, encompassing Streaming TV ads and Online video ads, reaching a vast audience and generating significant engagement.
My role on this project involved storyboarding each ad to ensure a cohesive narrative and a seamless integration of Amazon's festive branding elements. With a focus on flexibility, I developed a modular design system that could effortlessly adapt to various narratives, including last-minute gift-giving, gifts under $25, and holiday deals.
These Holiday Video Display Ads were strategically deployed across the Amazon DSP, encompassing Streaming TV ads and Online video ads, reaching a vast audience and generating significant engagement.
