Mailchimp,
Smarts Campaign


Role: Design, Storyboarding
Client: Mailchimp
Agency: Hook

Animations by Imma Almourzaeva,
Alex Carey, and Antonio Vicentini
I teamed up with Mailchimp to create a series of engaging promotional assets for their Smarts Campaign. Leveraging Mailchimp's whimsical illustration library, I crafted narrative posts that guided users through step-by-step processes, making the learning experience both informative and enjoyable.

Working closely with animators, our team worked to transform the static illustrations provided by Mailchimp into narrative animations. My responsibilities included storyboarding the animations and strategizing their implementation across various social media platforms, ensuring a consistent user experience.

To amplify the campaign's reach, I produced a wide range of promotional assets including magazine advertisements, banner ads, and static social media posts.










Sacred Taino Healing,
Branding


Role: Brand Guidelines, Logo, Website, Print and Collateral
Photography by Isabel Avila and Maria Jose Govea
I had the honor of collaborating with indigenous researcher, educator, and healer Irka Mateo to craft a brand identity for her healing practice that reflected her cultural heritage.

Through this collaboration, I partnered with Irka to identify colors and symbols that held deep meaning for her. We drew inspiration from her cultural background and her unique approach to healing, ensuring the brand identity authentically represented her practice.

The logo is an interpretation of "El Sol de Jayuya," a sacred symbol found in Taino petroglyphs. Representing the sun, it holds significance for the Taino people, symbolizing strength, health, and longevity.

 


















Prime Video x WNBA,
Brand Motion Toolkit


Role: Brand Design, Storyboarding
Agency: Hook
Client: Amazon Prime Video

Animations by Martin Slomka and Isabella Souri
I collaborated with the team at Prime Video to create a brand toolkit for animated promotions to increase viewership of WNBA games. My responsibilities included designing and storyboarding the key brand toolkit elements before being sent to animation.

Working as the lead designer on this project, I crafted key brand toolkit elements including typography and cohesive graphic elements that ensured a consistent visual language throughout the toolkit. We worked closely with the Prime Video and WNBA teams to ensure the toolkit aligned with their branding and marketing goals.




Google Quantum,
Editorial Artwork


Role: Lead Illustrator
Agency: Hook
Client: Google Quantum AI


I collaborated with Google's Quantum AI scientists to translate their groundbreaking research into visual narratives. This project involved a deep dive into the world of quantum mechanics, where I worked closely with the scientists to grasp their scientific research and translate it into artistic representations.

The resulting illustrations accompanied the research papers as they were published in prestigious journals like Nature and Science.




3D rendering of Majorana Particles by Lawrence Benjamin.






45 Years of FEM Exhibition


Role: Design Direction, Branding, Print Design
In 2019, I had the opportunity to design the signage and branding for the 45th-anniversary exhibition of UCLA’s FEM Newsmagazine. This immersive project served as a testament to the organization's rich history and ongoing fight for social justice.

My contributions included conceptualizing and designing posters, flyers, and social media graphics that effectively captured FEM's mission. I collaborated closely with the exhibition curators to develop a decade-by-decade layout, showcasing FEM's significant milestones and achievements throughout its 45-year journey.




FEM Newsmagazine,
Article Designs


Role: Design Direction, Illustration, Print Design
As a member of the design staff for UCLA's FEM Newsmagazine from 2016-2019, I had the opportunity to collaborate with talented writers to create illustrated artworks and publication designs to accompany their print and web articles. I also designed and prepared the quarterly print issue for production.

“FEM, UCLA’s feminist newsmagazine since 1973, is dedicated to the empowerment of all women, the promotion of human rights, the recognition of gender diversity, and the application of intersectional feminism. FEM celebrates women’s right to equality in all aspects of life and appeals to an audience that believes feminist ideology is still necessary to defeat sexism. We will offer a wide range of timely feature, opinion, and news pieces that tackle gender issues in relation to sexuality, race, class, and popular culture. The purpose of FEM is to enlighten our audience with information and personal accounts that may be rejected or ignored within mainstream media”