![](https://freight.cargo.site/t/original/i/6b71faf00da7c8532b1a7febe5966f2c4382e0a2e741f9c274065458f610c10a/15s-_1920x1080_no_logo_2.gif)
Mailchimp,
Smarts Campaign
Role: Design, Storyboarding
Client: Mailchimp
Agency: Hook
Animations by Imma Almourzaeva,
Alex Carey, and Antonio Vicentini
I teamed up with Mailchimp to create a series of engaging promotional marketing assets for their Smarts Campaign. Leveraging Mailchimp's playful illustration library, I designed narrative posts that guided users through step-by-step processes, making the learning experience both informative and enjoyable.
To amplify the campaign's reach, I produced a wide range of promotional assets including magazine advertisements, banner ads, and static social media posts.
To amplify the campaign's reach, I produced a wide range of promotional assets including magazine advertisements, banner ads, and static social media posts.
![](https://freight.cargo.site/t/original/i/f06c89598ebaa6eb0c957d93d52a929447270fb3f2b6ed480433691f7e4b980e/CarouselVideo_1080x1350_1.gif)
![](https://freight.cargo.site/t/original/i/9b9c06e1bcca0e0f872db34e4ed10747f83f96c76713030f7012a066780f02c6/CarouselVideo_1080x1350_2.gif)
![](https://freight.cargo.site/t/original/i/de6d278bc9b8dac1285fab0958266ede1b968bc846ca3ebef9f88df715059fb8/CarouselVideo_1080x1350_3.gif)
![](https://freight.cargo.site/t/original/i/e95f815db24baabf0300ba14eca8a2453e480a4ec82d6228066adf1c95cb2a50/CarouselVideo_1080x1350_4.gif)
![](https://freight.cargo.site/t/original/i/40c301f4632c744a7cc0f06f1fc2eca55fabe2ef51d32960e6123b3032766c9f/CarouselVideo_1080x1350_5.gif)
![](https://freight.cargo.site/t/original/i/3e654891e29034b7cc94b97ca4b81a45c3e66ca1bc3ce191f08ec0ac91bde3c9/CarouselVideo_1080x1350_6.gif)
![](https://freight.cargo.site/t/original/i/49c64f1c9604c679c5cb7dfc7964fa5c5728fd591e681ecbb97833b9e4543492/homepage-seen-laptop-screen.png)
![](https://freight.cargo.site/t/original/i/2c0da46127be9473f3a058b632183876f82462205d91eb748f27a8232f614603/f2.gif)
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![](https://freight.cargo.site/t/original/i/f39839ccb4a72ccf913ce755582717cdb509bedc8604a0ef076ee18cf198fa7a/f5.gif)
![](https://freight.cargo.site/t/original/i/928c4faab69b108799d265d09faf33364209e2954a3b3eb7e7228c249128a0b1/Magazine_Mockup_v04.png)
I also collaborated with Mailchimp to expand their “More than a Small Business” campaign. Working with the team at Hook, we created hundreds of display, video, social, print, and digital OOH placements.
Leveraging Mailchimp's established photography and art direction, I designed layouts for the campaign. Notably, my work included crafting visuals for billboards in major cities like New York, San Francisco, and Atlanta. Additionally, I designed engaging social media content for all of Mailchimp's social platforms.
Leveraging Mailchimp's established photography and art direction, I designed layouts for the campaign. Notably, my work included crafting visuals for billboards in major cities like New York, San Francisco, and Atlanta. Additionally, I designed engaging social media content for all of Mailchimp's social platforms.
![](https://freight.cargo.site/t/original/i/acdfca593a949426ee5483297d2828cc1696ed92ea588ec4ef7ab3f75fc5540e/Billboard02.jpg)
![](https://freight.cargo.site/t/original/i/3c0c3766be35cb76c687fbcffe11ca2eb8b62f562d9aec10c6b2803d1114c82b/Instagram-Posts_1080x1080-03.png)
![](https://freight.cargo.site/t/original/i/40068cc2a40b747fd219213935343e33d61f980fc5b0dd6e5de277f403725560/Instagram-Posts_1080x1080-02.png)
![](https://freight.cargo.site/t/original/i/7d0858430c4994c13d8cf4dd01a806bed34b7590038f3cb0909bea1c8f950661/Instagram-Posts_1080x1080-01.png)
![](https://freight.cargo.site/t/original/i/0050bb94cd38eb24ccaa979d98c935aef3c0d884f99c4fce9f4bf77995d89137/1_MM_Screen_SC-V4-02.gif)
![](https://freight.cargo.site/t/original/i/4f402950f3bc9d2a754dc98f0a700140de5564e8fec000265677186d20c39168/mc_social_engage_corner-dumplings_twitter-carousel_1.jpg)
![](https://freight.cargo.site/t/original/i/d778dad0165d5179718419bc6d25148fa878ab609fedbd050c0f763c1ebb449a/mc_social_engage_corner-dumplings_twitter-carousel_2.jpg)
![](https://freight.cargo.site/t/original/i/c5c398499d8a65cd1d99dbe7369669c6853d4dbf1e58a53b59c7fb218821c621/mc_social_engage_corner-dumplings_twitter-carousel_3.jpg)
![](https://freight.cargo.site/t/original/i/5e1563f78820f444cd6bb11e44cedbcee4446babd7d9d6921beed6c2a87291eb/mc_social_engage_corner-dumplings_twitter-carousel_4.jpg)
![](https://freight.cargo.site/t/original/i/6766ef4b60a2b5e47eaa322b43f788010f3bafe5d2b93b08faca468e478ab2b4/ImgResizes_BigOlFloats_1200x628.jpg)
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