Smarts Campaign

Role: Design, Storyboarding
Client: Mailchimp
Agency: Hook

Animations by Imma Almourzaeva,
Alex Carey, and Antonio Vicentini
In a collaborative effort to enhance user engagement and promote the "smart" way of utilizing Mailchimp's services, I teamed up with the Mailchimp team to create a series of engaging social media posts for their Smarts Campaign. Leveraging Mailchimp's whimsical illustration library, I crafted narrative posts that guided users through step-by-step processes, making the learning experience both informative and enjoyable.

Working closely with animators, our team worked to transform the static illustrations provided by Mailchimp into narrative animations. My responsibilities included storyboarding the animations and strategizing their implementation across various social media platforms, ensuring a consistent user experience.

To amplify the campaign's reach, I produced a collection of promotional assets that were disseminated across a diverse media landscape. These assets included magazine advertisements, banner ads, and static social media posts, each tailored to the specific platform and audience.