Smarts Campaign

Role: Design, Storyboarding
Client: Mailchimp
Agency: Hook
Animations by Imma Almourzaeva,
Alex Carey, and Antonio Vicentini
I teamed up with Mailchimp to create a series of engaging promotional marketing assets for their Smarts Campaign. Leveraging Mailchimp's playful illustration library, I designed narrative posts that guided users through step-by-step processes, making the learning experience both informative and enjoyable.

To amplify the campaign's reach, I produced a wide range of promotional assets including magazine advertisements, banner ads, and static social media posts.

I also collaborated with Mailchimp to expand their “More than a Small Business” campaign. Working with the team at Hook, we created hundreds of display, video, social, print, and digital OOH placements. 

Leveraging Mailchimp's established photography and art direction, I designed layouts for the campaign. Notably, my work included crafting visuals for billboards in major cities like New York, San Francisco, and Atlanta. Additionally, I designed engaging social media content for all of Mailchimp's social platforms.