Food Truck

Role: Lead Designer
Client: Freevee
Agency: Hook
I collaborated with the team at Freevee, utilizing their brand identity to design an attention-grabbing food truck that educates prospective agency partners about the brand while offering complimentary empanadas. I also designed branded merchandise that was distributed at the food truck event and is currently available for purchase in their online store.

The client provided over 20 facts and photographs to incorporate into the food truck's design, prompting us to develop a modular design system that would maintain balance and adaptability while accommodating the various elements of a food truck, such as windows, vents, headlights, and doors.

I designed three food trucks that served advertising agencies in the cities of Los Angeles, New York, and Chicago.