Food Truck

Role: Lead Designer
Client: Freevee
Agency: Hook
I collaborated with the team at Freevee, leveraging their brand to design an eye-catching food truck that educates prospective agency partners all about the brand - while providing complimentary empanadas. I also designed brand merchandise that was handed out at the food truck event and is sold in their online shop.

The client provided over 20 facts and photographs to include on the food truck, leading us to create a modular design system that would be flexible to maintain balance in the design and work around the many intricacies of a food truck - such as windows, vents, headlights and doors.

I worked to design 3 food trucks that served advertising agencies in the cities of Los Angeles, New York, and Chicago.

Jenny Dodge is a multidisciplinary designer and media artist located in Los Angeles. She is currently working as a designer at Hook and has recently collaborated with notable brands including Freevee, Google, and Mailchimp. Jenny values creating work thats rooted in research, storytelling, and experimentation.