Brand Texture —
For this project, I worked as the lead designer to rebrand Hook’s social media presence with a new look and feel. My role included developing a design system for all Hook’s social channels and storyboarding animated posts before being sent to motion.
Hook is a creative production agency where highly skilled people of varying disciplines join forces to tackle creative challenges. This direction uses overlapping shapes to create compositions that portray how people and ideas can come together to form something new.
Creative Direction: Mikell Fine Iles
Design Lead: Jenny Dodge
Animation Lead: Alex Carey
Animators: Mark Fain, Cecelia Walker
Designers: Raniah Alobaidi, Huitzilli Oronia